Here's a look at the official ball which will be lobbed around the pitch during the 2014 World Cup kicks in Brazil. Deemed the "brazuca", the ball was inspired by the informal term that loosely symbolizes national pride and the Brazilian way of life.
The design consists of six identical panels and a unique surface that offers improved grip, touch stability and aerodynamic flight in all conditions. The multicolored ribbon motif on the white ball pays tribute to the South American nation’s vibrant style and ubiquitous wish bracelets worn throughout Brazil. Available for pre-order now online