Let’s be honest; OTT platforms have completely changed our movie-watching experience and made entertainment just a click away. A few years ago, who would have thought that watching regional or international movies could be this easy, convenient, and tailored to our budget and preferences? And, yet here we are enjoying the options of Marathi, Malayalam, Hindi, Gujarati, Tamil movies, and a lot more at our fingertips. 

While the mainstream cinema always had its spotlight, the emergence of OTT platforms has come out as a great opportunity for regional filmmakers to earn the recognition and fame they rightfully deserved. So, you don’t have to be upset about missing out on much-awaited regional movies on big screens because now they are just a few clicks away. 

But, how has the popularity of OTT platforms influenced the growth of regional cinema, and what does the future hold for this digital revolution? Read on till the end to find more! 

An OTT or Over The Top platform is an online streaming space that delivers content to the audience over the internet, instead of traditional means of entertainment like cable or satellite. This allows users to watch streamed content anytime and anywhere using their internet connection and across multiple devices. This eliminates the hassle of downloading content in high-quality video, only to realise you have exhausted your daily data limits. Talking about data usage and speed, in the past few years, we have also witnessed a revolutionary change in the telecom industry. 

Globally recognised telecom operators like Vi are now placing greater emphasis on OTT platforms by including the subscription plans in their data packs. This way, when you purchase Vi Prepaid or Postpaid plans, you get to enjoy high-speed internet, unlimited calling, a unique weekend data rollover feature, and subscription to various OTT platforms at no extra cost! Now, enjoy the hassle-free movie-watching experience, whether it is your favourite classic or the latest new OTT release movies in Malayalam, Tamil, Marathi, or other regional languages, thanks to Vi 5G Prepaid or Postpaid plans. 

How have OTT platforms impacted regional cinema growth?

Here is how OTT platforms contribute to the growth and success of regional cinema across the nation: 

With the increased popularity of OTT platforms, there is also an increase in OTT releases. You can easily find almost all famous or newly released regional movies on different OTT platforms. So, along with theatre releases, movie makers also add good numbers to their box-office collection with OTT releases. 

OTT platforms offer great opportunities for regional movies to boost their visibility to audiences beyond one region. Subtitles and dubs help bridge the language gap, while preserving the authenticity of the original language and performance of actors. 

With the increasing popularity of OTT platforms, regional cinema is now reaching global audiences, breaking geographical barriers, and unlocking doors to better opportunities and success for both filmmakers and actors. 

It is safe to say that OTT is undoubtedly the next big thing in the entertainment industry. Especially after the global COVID pandemic, the OTT industry has witnessed a boom in its popularity, attracting filmmakers from all regions to embrace this digital revolution and unlock much better and greater opportunities.