The Apartment by The Line is a Beautiful Shopping Concept

The Apartment is the space for online editorial and e-commerce retailer The Line, in New York's SoHo district. It's an unconventional store where the website's products are displayed in a light-filled loft, set up like someone's personal apartment.

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One of 2019's fave fashion mantras was "New Year, New Denim," and we made the most of it. As for upcoming spring trends, denim is just the beginning.  Read more
Once a streetwear garment is created it takes on a life of its own, it begins with the original buyer snagging one the day it dropped, seconds before they sold out. It becomes a statement piece then a collector’sitem before being resold to the next streetwear fanatic who is eagerly hunting for the prized deadstock. This garment, if correctly looked after, will still look like it did on release day, just the piece to go with those box fresh Jordan 4’s.  Read more
FASHIONSHOW  Nov 29, 2019 23:37
Denim jacket men: it is classic, timeless and can be combined with everything. The denim jacket is the must-wear of recent years, the supreme garment to be worn from spring to autumn with any type of outfit and that comes to our aid whenever, even with the full wardrobe, the idea of “not having nothing to wear” reigns in our heads.  Read more
FASHIONSHOW  Nov 16, 2019 21:11
Floral details, color games and decisive animal prints characterize the new Furla bag collection 2020. There are different Furla bags to choose, linear and minimal chic shapes with a hyper feminine mood, but embellished with romantic inserts, multicolor prints and special details.   Read more
FASHIONSHOW  Nov 16, 2019 21:07
Did you begin your quest for the perfect brooch because of the latest trend? Or, have you always had an eye for these vintage pieces?   Read more
FASHIONSHOW  Oct 31, 2019 01:35
"Clothes mean nothing until someone lives in them." —Marc Jacobs

Your tummy will do flip flops at the very first sight of the baby boy outfit sets. This is a fact in the case of new parents or first-time parents. No matter what, the baby boy’s summer outfits are tiny and delicate and always hard to resist.   Read more
FASHIONSHOW  Oct 23, 2019 19:52
As you all know, it has been 5 years since Newchic officially stepped into the fashion business. We have no words to thank you all for the support you have given us. As a good gesture for all your support, we have decided to launch an amazing Newchic 5th-anniversary sale discount. Sounds great, doesn’t it?  Read more
FASHIONSHOW  Oct 22, 2019 19:22
Everybody wants to make a good .A dress and fashion style. However, their bank account may not allow for the long-desired designer style they have always wanted. Wholesale clothing allows people to create a large wardrobe of high quality fashion with designer styles at affordable prices. Anyone can have the style they always wanted to break.   Read more
FASHIONSHOW  Sep 25, 2019 21:05
Winter is coming soon, so some of you are already thinking about getting a new coat or something warm. Why not a fur coat? A fur coat is a dream in every woman's life, something that should be not only warm and beautiful but also of high quality.   Read more
FASHIONSHOW  Sep 25, 2019 20:47
What could be better than a baby's laughter for a parent? It would look amazing to see your baby laughing while bouncing up and down in his baby jumper. So just let your baby rise and shine with the best baby jumper in the market and add some more into his laughter's.   Read more
FASHIONSHOW  Sep 23, 2019 22:29
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