If you like anything to do with Swedish aesthetics, then you're bound to be familiar with the designers mention in this esquire
Tiger of Sweden: One of the country's longest established brands. The image above is from its SS’14 collection in Stockholm which debuted earlier this week.
Our Legacy: As one of Stockholm's most exciting brands, this would be your go-to for soft patterned tees, sharp tailored bomber jackets and understated sneakers.
H&M:Founded by Erling Persson in 1947, this high street retailer is steadily expanding its worldwide reach.
COS: As the more premium arm of the H&M group, its offers quality basics with and edgy twist.
Filippa K: Nobody does Swedish minimalism better than Filippa K.