This lighting project was first conceptualized in 2011 when the owner of e3light, Flemming Viktor Andersen was making a total renovation to his house situated by the gorgeous Egaa Marina in Denmark. He had high demands for lighting in his private home, but found that intelligent light solutions for his bedroom and closets were both a technical, and time consuming challenge. He realized that light should automatically respond to one's actions and needs, thus developing an intelligent commercial product designed to support the convenience of a modern lifestyle.

The concept is simply based on the fact that many people need to get up at night and look for a switch to turn on a bright light and risk waking someone up. These motion sensor LED strip lighting are the perfect solution for those who need some light in the night without the hassle of walking into things or waking other sleeping members in a room.