Corporate events are incredibly popular for a number of different reasons, whether you are launching a new service, celebrating a recent achievement or just bringing your team together for a night of socialising and reconnecting.

Hosting a corporate event can be a great way to break up the working week and give your employees something to look forward to. Whether it involves clients or it’s a company-only event, it’s bound to be a success if you plan and brand it well. Events can have a number of purposes, from training staff to building relationships and even gaining knowledge about the industry you work in.



But what are some of the more popular corporate events that you could host and brand? Whether you are looking to promote your brand or just ensure that everyone knows who organised it, here are a few inspirations on what events to choose and how to brand them.

Popular corporate events

When you think of a corporate event, your first thought most probably draws to a conference of some kind. Whether you are picturing a boardroom, or a lecture hall filled with enthusiastic employees looking to share thoughts and ideas, a conference could be one of the biggest events you host.

Company conferences are often held to reflect on business goals or share recent progress, and can be quite a big deal.

Other events could include something a little less formal; team building events. There are endless possibilities to choose from, from an activity centre designed to build trust and work on teamwork, or cocktail making and regular quiz teams. Team building events are often held to bring colleagues together and strengthen the team, ensuring everyone is in positive spirits.

Networking events are often chosen to both get your company name out there, and to meet potential new collaborators and clients. They are often a sociable and relaxed environment, allowing people to mingle and enjoy themselves with little pressure.

If you’re looking to reward your team or celebrate the company’s progress, a business dinner could be an option. Socialising with your colleagues outside work hours can often ensure you all get on better in the office; getting everyone together in a relaxed setting can work wonders.

Branding corporate events

When branding an event, it’s important to get the balance right. Subtle touches can often be very successful as opposed to putting your brand logo in people’s face at every turn, so it’s worth bearing this in mind when you come to decorate your event.

For more obvious choices that are most likely to be an essential at some events, you might want to think about investing in branded name badges, banners for displays and even lanyards. Along with business cards, these are all surefire ways to help people recognise and remember you. Often popular choices at conferences or even award nights, the likes of branded banners can be a key part of putting your company’s name at the forefront of people’s minds.

For something a little more creative, there are hundreds of branded promotional products you can take advantage of for your next corporate event. Branded confectionery to give out as people are enjoying themselves at a networking night or to keep them going at a conference.

With the world becoming more tech savvy by the minute, having a gadget or gimmick at your event to provide a bit of entertainment could be huge in the success of an event. Providing phone or tablet accessories such as chargers for your attendees to use, or an interactive item such as virtual reality goggles for people to enjoy could all make a difference; especially if they are branded.

Branding clothing can be a large part of an event; if you are hosting a team building activity, providing a team uniform for your colleagues could be all part of the fun and really bring everyone together.

For all your branded products to help give your next event a bit of an edge, contact Outstanding Branding.