This new ad from Nike and creative branding agency AKQA features a practical how-to guide for understanding the new metric system in the newly designed FuelBand SE:



The Fuel Guide will be available both digitally and in select retail spaces to help users reach their daily goals The update also features interviews, maps, organized activities, exclusive rewards, and the addition of NikeFuel Stickers that are placed throughout specific cities with inspiring messages that promote constant participation.

Currently only available to those in Paris and London, additional city guides will be released every month throughout 2014.