Nike‘s new campaign for the winter months supports Russians “who embrace winter as their playground and challenges the world to #playrussian.”

Part of the “Just Do It” umbrella, the new campaign, named “Play Russian,” has a slew of Russian athlete heavyweights showcasing what it means to defy the cold.

Featuring athletes from all sorts of sports, including ice hockey player Alexander Ovechkin, long jumper Darya Klishina, footballer Alexander Kokorin, snowboarder Denis Leontyev, skateboarder Egor Kaldikov and figure skater Adelina Sotnikova, the campaign was created with Widen+Kennedy Amsterdam.

Winter doesn't mean you have to stay indoors. Watch the ad below: