Naked & Famous helped revive a niche market for raw denim worldwide. Today, the brand has produced hundreds of innovative interpretations on jeans. They're playful, and innovative, and have items like "Scratch n Sniff" and "Glow in the Dark" denim.
Check out the video below from director Matt LaFontaine, who speaks to founder Brandon Svarc and Bahzad Trinos for an overview of the brand.