Swatch aims to shift the perception of its typically vibrant color and bold face illustrations with the introduction of a new range. The "Big Classic" collection is made up of seven all-new silhouettes, building a distinctly mature take on classic Swatch aesthetics.

All pieces are based on the brand's 41mm stainless steel "Irony" casing, giving users their own option of bezels and faces from large numeration to diver-inspired looks. The Swiss brand also made use of premium materials to offer an array of crocodile-embossed leather and stainless steel straps for the clean designs.

The "Big Classic" collection is available online or at Swatch's pop-up concept store in Harrod's London.