HEAD-Geneva developed a hybrid genre that lets you watch immersive animations that uses "spatial storytelling" to put a world in front of you.
Created by Sylvain JOly, it is an iOS-only prototype for now, and "IDNA" can be explored in 360 degrees using the iPad's gyroscope. The plot customizes and branches into sub plots depending which characters and part of a scene you focus on.
Check it out after the jump.
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Creative Applications]