The Leica sotre in Sao Paolo, Brazil commissioned this puzzle to be given to important clients throughout the year. It is non functional camera, and was designed by ad agency Saatchi & Saatchi in Brazil. It would be distributed as a full sized poster with pre-cut parts that could be assembled into a faux Leica.

The promotion ended up being too expensive to go through with, but at least Marcelo Ribeiro managed to get his hands on one. He created a video showing the assembly process. What fun! It would have been great. Check it out below: [Marcelo Ribeiro via ISO 1200]