The name and the number on the back of jerseys are the point of individual recognition for everyone to see. Nike talks about how they designed the world cup fonts.

Recruiting renowned designers Wim Crouwel and Neville Brody for the project, Nike sought to honor the attitude, vibrance, and essence of each represented country through a set of custom typefaces.

Design Director Stu McArthur sat down with designboom to uncover the rationale behind these unique typefaces, his personal favorites, and more.