It makes sense that the first couple of episodes will be on YouTube, especially since that's exactly where the show’s young, Internet-dwelling fans will be most likely to watch it.

According to Sabrina Caluori, HBO’s vice-president of social media and marketing, the network's decision to implement this “social first” marketing strategy has to do with the fact that their viewers are " increasingly challenging demographic to reach with traditional means.”

The network will reportedly upload the two-part premiere on January 13 at 10 a.m. EST.