It makes sense that the first couple of episodes will be on YouTube, especially since that's exactly where the show’s young, Internet-dwelling fans will be most likely to watch it.

According to Sabrina Caluori, HBO’s vice-president of social media and marketing, the network's decision to implement this “social first” marketing strategy has to do with the fact that their viewers are "...an increasingly challenging demographic to reach with traditional means.”

The network will reportedly upload the two-part premiere on January 13 at 10 a.m. EST.

[Mashable]