Happy Beer Time is a unique crowdsourcing project which allows snap-happy bar patrons to extend happy hour at their favourite bars. The idea involved passing out a special USB stick that can be plugged in to any screens at the premises to display the amount of time left on happy hour.
Customers at the bar can then continue buying cheap beer simply by uploading a photo to Instagram with the hashtag #happybeertime and tagging the bar’s name. The uploaded photo will appear on the screen and time will be added to happy hour. It's a win-win solution for everyone! For more, check out the clip below: