It is difficult to digest the fact that about 22 years ago, most people purchased everything they needed from local shops. However, advancements in technology, easy access to the internet and e-commerce have greatly altered the way people all over the world shop. According to a recent study, customers use the internet as their modern medium of purchasing everyday items. 

Experts predict that in 2021, over 2.14 billion people across the globe will buy goods and services online. No matter what product you are selling at your online shop, creating and expanding a successful e-commerce store requires clever planning, customer engagement, increasing exposure and lots of effort. Customers and traffic are the heart of every business. 

If you're looking for ways to give your business a boost, you're in the right place. Here are four digital marketing tips for your e-commerce shop.

Pay attention to your website
The saying ‘The first impression is the last impression' does not only apply to human interactions but also on websites. A website is among the very first things a customer sees regarding your brand. We live in a digital world where e-commerce industry is at its peak and full of competition. Your customers have more than one option when it comes to online stores. So, if your website is dull, non-informative, slow, and amateur, the chances of the customer going to your competitor are very high. Enhancing your website is the most important asset. No matter how good your product or service is, if your website is not good enough you're losing customers and sales.

Online Shop
If you’re thinking of starting an online shop, you should look into e-commerce platforms such as Shopify Plus and big commerce enterprise. They can help you create a website with all the correct features and design. Shopify plus is one of the most popular e-commerce platforms in the market because it is extremely easy to use even for merchants who have only the basic technical knowledge and enterprises that lack an in-house IT staff.
Do not ignore your website. Amit Kalantri said, “A website can make money for you while you are asleep.”

Utilize the benefits of Email
According to Baymard Institute, 69.23% of shopping carts are abandoned before the customer makes the sale. Which means after searching for a product and finalizing it people often do not complete the last step of purchasing. This results in a loss of sales. Your sales number may only be half of what they can be if the problem is taken care of. You can tackle this problem by building a simple email system.

The technique is to get the customers to return to their cart and complete the purchasing process which they were initially about to do. In the business world, this is known as email recovery campaign. Sending your customers email that has catchphrases like ‘is (the product's name) still on your mind? Or ‘(the product name) is still waiting in the cart for you to purchase it' and ‘we are still holding the (your product name) for you. 

Take action quickly if you want it' can bring the customers back and increase your sales. Sending wish list reminders is another importance and common marketing tool used by e-commerce websites. This reminds the customers of the products they have wanted to buy and makes them visit the site and spend their money.

David Newman said, “Email has an ability many channels don’t: creating valuable, personal touches – at scale." 

Newsletters might be considered to be, but they can be really helpful because they make the customer feel important and encourage them to participate. Big Commerce enterprise and Shopify Plus can help you achieve these goals.

Partner up with influencers
In the old days, the world ‘influencer' was used to describe people who used their voice to raise the voices of the masses to change their lives and bring about a positive change in the world. However, in the world of e-commerce, the world influencer has a completely different meaning. You can forget about advertising through television ads, magazines, posters, radio, and newspapers because influencer marketing is the new big thing.

Influencers are people who use their online presence to get your target audience to buy your products. According to an article from ADWEEK, ‘40% of people say they've purchased an item online after seeing it used by an influencer on social media'. Influencers have a firm presence on social media and a strong relationship with their subscribers and followers. They interact with them every day in the form of v-logs, blogs, and Instagram posts. This builds trust between them and their followers. This trust makes people try out the product or service the influencers tell them about. 

According to research, nearly 50% of customers depend upon influencer recommendations when it comes to buying from a company. You need to get in touch with influencers because they can help you reach a wider audience.

Don’t overdo social media
There is no doubt that social media platforms are a great way to reach a greater audience and a cheaper alternative to traditional marketing mediums. However, it can be tiring and stressful, constantly managing multiple social media accounts and keeping them updated. So it's a good idea to build your presence on a few key social media platforms, instead of making an account on each and every one of them.

Get busy marketing
If you were confused and didn’t know how to market your e-commerce shop, you just got to know four practical tips to generate more traffic and increase your online store sales. We hope these tips will help you succeed and stay ahead of the competition.