Apple's CEO Tim Cook narrates the company's "Better" commercial, that shares its passion in limiting its carbon footprint, because a product can't be better than its predecessor if it doesn't consider its impact on the environment.

The video was shot on location at certain Apple facilities, providing a look into the brand's minimal packaging, use of greener materials, and elaborate data centers powered entirely by expansive solar panels. “While we’re proud of the progress we’ve made, we know we can still do better. It won’t all happen overnight. But we can work to get better every day.”

Find out more about Apple's commitment to being "better."