We've never seen Instagram being used so creatively. It all started back in December '13, when Mazda Canada teamed up with ad agency JWT Canada to work on a special "Long Drive Home" campaign.

The plan involved using Instagram's grid-view to create a four-month virtual road trip to create one big image. Here's what happened next:



The unique campaign not only promoted the car, but also helped grow Mazda Canada's Instagram following by more than 300%. One lucky follower even ended up getting keys to a brand new car.