Booze and beer have always made their branding a lot about men, and all the good times to be had. Now, a new spot for Mezcal El Silencio is taking this sort of advertising in a different approach. and more.

The new spot for Mezcal El Silencio by Pablo Escargot starts off along a familiar path, a dude's anthem for the good life. And then, it turns back to reality thanks to a few savvy women who favor quiet conversation over all that bro-chest thumping stuff.

That's right. Just shut up and drink.