Every photo gets retouched, somehow or rather, if it is for an ad or video for the brand. Even Rolex watches. Here's a time-lapse video showing the insane levels of photoshoping that go into making a Rolex watch look its Super Sunday best.

Andreas Jörg shot the photo and retouched it himself, and FStoppers reports that the retouching process took two hours. Thankfully this video has been sped up to just 9 minutes.

It shows how photography is just the start for advertisers when they create ad campaigns for products or people. Once a photo of an object is captured, digital artists take over.

The shot of the Rolex before any retouching is splendid and impactful. Check out the pictures below:

Before retouching:


After retouching:


[Petapixel via FStoppers]