Nickelodeon today announced the launch of an extensive SpongeBob SquarePants-themed setup at Singapore Changi Airport for the holiday season, making it SpongeBob's first ever airport collaboration in Asia.

“SpongeBob SquarePants is one of the world’s most iconic characters and is beloved by fans everywhere,” said Indra Suharjono, VIMN Asia’s executive vice president and managing director. “Nickelodeon is all about creating surprising and playful entertainment experiences everywhere we go. Hence, we are thrilled to collaborate with Changi Airport Group in SpongeBob SquarePants’ first airport collaboration in Asia to give fans and visitors a fun, one-of-a-kind SpongeBob SquarePants Christmas holiday experience.”

According to a media release, here's what you can look out for:
  • World’s tallest SpongeBob SquarePants’ Giant Pineapple Housestructure at the heart of Terminal 3’s Departure Hall creates an extravaganza of sights and sounds such as ‘smoke bubbles’ lighting up the Pineapple House, and a chance to do some sleigh pedaling. The Bikini Bottom-inspired House stands at 11 metres high.
  • The biggest SpongeBob SquarePants Super Bouncy Playground in Singapore at Terminal 3’s Departure Hall, where kids can take a tumble in the Krusty Krab Ball Pit, challenge themselves in the Pineapple House Maze and cruise their way down giant bouncy slides.
  • Spot SpongeBob SquarePants and his friends at famous places from around the world through stunning landmarks in giant topiaries such as Italy’s Colosseum and Leaning Tower of Pisa, Russia’s St Basil’s Cathedral and Turkey’s Trojan horse.
  • Collect limited edition plush toys of SpongeBob and his friends at just $3 per plush toy when visitors shop at Changi Airport.*
  • Send customized Christmas greetings on Changi Airport’s website (www.changiairport.com/ChangiXmas2013) and stand to win a full set of SpongeBob’s plush toys.
  • Be among the first 1,000 Changi Rewards members to spend $1,200 during the promotion period to redeem the full SpongeBob SquarePants and Friends plush toys for free.
*Public Area: Visitors can take home a plush toy at S$3 when they spend S$60 (S$120 for supermarkets). Collect a new character each week. Transit area: Spend S$150 and get any plush toy at S$3. Choose from six characters.

Catch SpongeBob SquarePants x Changi Airport from November 15, 2013 - January 5, 2014.