Perhaps it's time to put your phone down when you're having your meal. Marketing professors have confirmed that Instagramming dinner ruins the meal. A new study in the Journal of Consumer Psychology says over-exposure to food photos on Instagram ruins enjoyment of food for everyone at the table.
Study authors Ryan Elder and Jeff Larson of Brigham Young University had 232 people look at and rate pictures of food. Half the participants looked at pictures of different desserts while the other half looked at pictures of salty snack foods. After looking at the photos, participants ate salty foods and were asked to rate how they tasted - participants who viewed the salty food pics enjoyed their snack less.
"In a way, you're becoming tired of that taste without even eating the food," Elder said in a statement. "It's sensory boredom--you've kind of moved on. You don't want that taste experience anymore."
Let’s be honest. Some people buy gold during Diwali just because their parents told them it’s good luck. Some do it because their friends are doing it. And then there are those who understand gold a little differently. Read more
In India, healthcare costs are escalating at a pace that often outstrips household savings. From hospital stays and surgeries to critical illness treatments, even routine procedures can lead to significant financial strain without proper protection. Read more
Sustainability is no longer a buzzword; it has become a core principle for businesses aiming to balance profitability with environmental responsibility. Companies across industries are investing in systems and technologies that reduce waste, optimize resources, and minimize their carbon footprint. Read more