The viral YouTube video posted on 12 September 2013 by user TheInsanelyhuman was not produced by GAB or any of our subsidiaries or agencies under our instructions, nor did we have any knowledge of the production of this video prior to its posting.There still isn't any word on whether it's a marketing stunt by Beer Factory, or if it was a project totally unrelated to Guinness or the outlet.
GAB has a Code of Marketing that governs all our commercial communications and it prohibits offensive marketing. All commercial communications go through a process with several levels of approval, and this video would not have passed through.
The video certainly does not reflect the spirit of Guinness or our upcoming Guinness Arthur's Day Celebration, where we hope consumers will join us to celebrate the legacy of Arthur Guinness and the people like him who make bold choices in life.