If you're in the process of opening a coffee shop, you'll need to decide how to create a label that will identify your brand. While you're at it, you'll want to think about including a bit of your brand story on the label as well. It’s good practice for all custom food and beverage labels.
Recyclable, sustainable pressure-sensitive labels
Pressure-sensitive labels can enhance your coffee brand and provide the customer with the right information about the product. Whether you're creating a simple wrap-around label or a full-color container, pressure-sensitive labels will give your products an attractive and functional appearance. Using pressure-sensitive labels can be a cost-effective way to improve your packaging while reducing your environmental impact.
Typically, pressure-sensitive labels come on protective liners. However, the liners do not end up in the recycling stream. Instead, they end up in landfills.
Fortunately, manufacturers are developing thinner liners. This allows for more labels to fit on one roll. It also reduces freight costs and changes over time. These labels are less weighty and use less energy to manufacture.
Many pressure-sensitive labels also feature washable adhesives. This is beneficial in that the washable adhesive can be removed from the recycling stream at the front end of the process.
Some of the most common adhesives are solvent-based. Using these adhesives is easy. They have low VOCs, and they are able to be applied by hand or with a machine applicator.
Alternatively, water-based inks are available. These inks are lower in VOCs and have more soy oil in them.
One of the major suppliers of custom label printers, Avery Dennison, offers CleanFlake Adhesive Technology, which was developed to improve the recycling of PET bottles. With this technology, the adhesive remains large enough to be sifted out of the pulp.
Another solution is to make your labels from renewable resources. Labels can be made from biodegradable materials such as polylactic acid (PLA) and other bioplastics. In addition, using labels from renewable materials decreases the number of raw materials that are needed to manufacture the material.
Regardless of your choice, choosing a label that can be recycled helps you show your commitment to sustainability. There are now more sustainable options than ever before.
In fact, the Association of Plastic Recyclers recommends that labels separate from PET bottles. Also, some recyclers have found ways to remove the release agent from the liners.
These solutions can help you achieve your goals, even if you are not yet able to switch over to more environmentally-conscious label stock. Even a small change in your label design can have a big effect on your environmental impact.
Side-gusseted coffee bags have more vertical real estate for labeling
If you're looking for a low-cost yet high-impact method for packaging your coffee, consider side-gusseted coffee bags. These pouches offer a wide range of features. They are durable, lightweight, and easy to transport. Also, they come in a variety of sizes and colors. Plus, they are a great option for specialty coffee roasters.
Basically, a side-gusseted coffee bag is a flat bottom pouch with a gusset at each corner. The gusset adds strength and flexibility to the package. It also increases the amount of storage space available. In addition, the gusset is a cool-looking feature.
While it's not quite as sturdy as a conventional pouch zipper, a side-gusseted bag will keep your beans fresh and your product safe. Another plus is that it comes in a range of colors, sizes, and designs.
While a side-gusseted pouch can be used for anything from frozen foods to medical equipment, it's usually used for coffee. When filled with coffee or beans, the pouch stands upright, eliminating the risk of bursting. Additionally, the tin-tie closure keeps the contents fresh and prevents spills.
Other features include a resealable zipper, an adhesive seal, and an optional degassing valve to ensure the freshness of your coffee. In fact, there are a number of reasons why you should choose this packaging over other types of packaging. You'll not only save money on your packaging costs, but you'll also be saving the environment by keeping your coffee fresh.
Lastly, side-gusseted bags will have a greater vertical real estate for labeling your coffee products. However, they do require more space than other packaging methods. Hence, you need to make sure you order the right size for your coffee. Otherwise, you'll end up with an overloaded pouch that's hard to pack and unpack. To get the most from your side-gusseted bag, consult with a packaging expert. For example, the team at MTPak Coffee has helped hundreds of roasters from all over the world pick the perfect packaging for their brand. This way, they can be assured of a high-quality product. Moreover, their customer service is second to none.
Drop shipping is a way to make labels
A drop shipper's business model has no shortage of competition, and it's no easy feat to outwit your competitors. As such, it pays to be a well-rounded e-commerce connoisseur. For starters, you'll need to do your research before putting your hard-earned money on the line. You'll need to make sure you're acquiring the goods in a manner that is a) squeaky clean and b) on time. Thankfully, there are a handful of high-quality options in town. These include Dripshipper, which offers a free demo, and Supliful, which has a slew of packages on offer. Whether your coffee-drinking kin prefers lattes, joe, or java, there's something for every palate. The secret sauce is a well-managed workflow, courtesy of a staff of savvy professionals. In addition to a stellar customer service team, Supliful offers a plethora of discounts and perks, including free shipping on orders above a certain threshold. There are also perks like free samples and discounts on other products. After all, the best way to retain your customers is to keep them happy. So, if you're in the market for a new espresso machine, consider Supliful. If you're a coffee aficionado, you'll be glad you did.
Not to mention, the company also enables you to test and verify your products at their facility. Whether you're in the market for an espresso machine or a more comprehensive set of tools, Supliful has got you covered.
Including a brand story
Including a brand story on a coffee shop label is a great way to build your brand. Your story should run through every customer interaction, and be reflected on your website, About Us page, social media bio, and product descriptions. To create a powerful brand, your story must be genuine, human, and authentic. Here are some tips for writing yours.
First, start with an introduction. This should include the company's history, a short description of how the business came to be, and an interesting incident or fact. You can then continue with an open ending, where you give your customer a hint of how your brand is unique. Lastly, consider the value that you want your brand to bring to your customers. Finally, keep in mind that your story is best communicated through visual materials, such as images, product descriptions, and marketing copy.
The next step is to create a brand book. This can serve as your style guide or brand guidelines. It should be a reference for the entire team and document the specific elements of your brand.
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