How many times did you stop to check out a product only because it's packaging captured your attention? First impressions are essential, and the packaging matters as much as the product itself. No matter how great your product is, poor packaging will drag sales down.



There are a whole lot of things to take into account when deciding on the packaging of a product. Good packaging needs to protect what is inside, allow easy storage, display information regarding the product, and catch customers' attention when displayed online or on a shelf. Packaging and branding help develop a concise brand personality, attract new customers, and keep loyal clients. Continue reading to learn more about why product packaging is so important for the development of your brand.

Protection
Let us begin with this one since it is the most crucial purpose of packaging. Packaging should safeguard its contents from any damage during transportation, handling, and storage. It keeps the merchandise intact during its logistics. In addition, it protects the item from moisture, light, heat, and other external factors. Just picture your customer's dissatisfaction if anything happens to their product. That would probably be the last time they purchase something from your company.

Safety
Above all, packaging has a vital role in maintaining its contents and consumers safe. Packaging should contain important details regarding the item and its safety. For example, food packaging needs to have the best before and expiry date, and a list of ingredients must be clearly visible. Furthermore, no harmful chemical, smell, or taste should transfer from packaging materials to the food. In addition, it must be clear from the packaging if it contains toxic substances. In this case, too much information is always better than no information at all.

Stand out from the crowd
Now comes the fun part. Packaging is another way of creating and promoting your brand. For this reason, you have to ensure your brand values are immersed through whatever you do, right down to the packaging. So, why not try to make something iconic? What's more, influencers have quite literally created a profession out of unboxing their presents and PR packages on social media. So, if the packaging excites viewers, they will probably continue watching and maybe even become a customer themselves.

Create brand recognition
Your company needs to have a story - an identity you've been working to make. What better way to emphasize brand identity than through packaging design? Take a little time to think about a few of your favorite brands. All of them have something in common: they are memorable. To ensure packaging design tells an accurate story of your brand, be sure it clearly shows your business logo, fonts, colors, and trademarks associated with your company. This way, consumers will be able to recognize your merchandise anywhere.

Packaging is a vital marketing tool that encourages branding, highlights the product's finest features, and generates a memorable customer experience. It is a gateway that could elevate your product and business to another level.