This new health care app was made to educate women to wear the proper bra size, since a startling huge amount of them are probably wearing the wrong size. Called ChiChi, it understands how hard it can be to measure your own cup size.
The smartphone app can measure a woman's cup size when she places the phone between her breasts.
Basically, it works like that:
The website doesn't really explain how ChiChi works, but it's probably using the smartphone's camera for it.
But still, the app needs some fine tuning and some more data so the developers are recruiting women to test it out. If you're interested, you can check it out here.
Seems a tad suspicious, and hopefully it isn't one of those booby cams.