A raunchy and horny couple filmed a sex video in a Uniqlo store in Beijing. They also then uploaded it online, and it went instantly viral in Chinese social media. The short video, showed a man and a woman having sex, was literally everywhere.

The video was shot in a dressing room in Uniqlo's flagship store in Beijing. The Internet not only figured where it was shot at but who the two subjects were.

The video indicated that the woman met the man while shopping.

People woke up to find their Weibo trending with a sex tape. Obviously, things went viral from there.

At first, people thought it was a publicity stunt from Uniqlo.

The video got millions of shares in a couple of hours, and many thought it was a good PR strategy. Except, it wasnt! Uniqlo China posted a statement on its official Weibo account denying that it was a publicity strategy, since, they are a family-friendly brand after all.

Read the translation below:

Statement About “Uniqlo Sanlitun Video Incident”:

1. UNQLO is highly concerned about the information circulating around online regarding “Uniqlo Sanlitun video incident,” and has reported the incident to relevant social media.

2. As a responsible international brand, UNIQLO has always dedicated to provide our customers with a peaceful, comfortable, and superior shopping experience and environment, at the same time, we also respectfully request consumers to obey social ethnics, maintain social righteousness, and to use the fitting rooms UNIQLO stores provide appropriately.

3. And regarding the online discussion whether the incident is one of UNIQLO’s marketing strategies, we firmly issue a denial.

For now, the authorities are taking the matter into their own hands. Will they find the culprits?