Watching cat videos isn't just a time waster, it might also help you to emotionally prepare yourself for hard work afterwards. According to a survey polled from 7,000 internet users on their surfing behavior and cat-viewing habits online, those who looked at cats were much more motivated.


Lead author of the study, Jessica Gall Myrick, said:

Some people may think watching online cat videos isn’t a serious enough topic for academic research, but the fact is that it’s one of the most popular uses of the Internet today. If we want to better understand the effects the Internet may have on us as individuals and on society, then researchers can’t ignore Internet cats anymore.



We all have watched a cat video online, but there is really little empirical work done on why so many of us do this, or what effects it might have on us. As a media researcher and online cat video viewer, I felt compelled to gather some data about this pop culture phenomenon.

It's definitely the weirdest study of its kind but it may actually be an important one too since there's just way too many cat videos out there now.

The emotional reward gained from watching these videos could actually outweigh the guilt or time wasted on watching them.


What do you think?

Are you working harder now?