By now, just about everyone has done the ALS ice bucket challenge. This time, the top echelons from U mobile decided to get doused in icy cold water, without wasting it by washing their cars at the same time. Who said bosses were stiffs?

From CMO Jasmine


To CSO Alex Tan


CTO T.J. Too


To CCSO Siew Khim


Along with CFO Hoon San


And finally CEO Heang Tuck.