The problem with shoes is storage. If you have too many, you'll run out of storage space to put them. The Nike Free 5.0 is billed as the most flexible shoe in the world, and to show that off, they created a new ad using one-third of a usual size shoebox.

Created by Publicis Impetu, it captures how the lightweight and ultra-flexible shoes bend to fit into a box smaller than it could fit in to without bending the shoe. Check it out below: