Earlier this week, Veet launched a 'Don't Risk The Dudeness' campaign that implied women should shave in order to avoid coming across as hairy dudes.

It didn't take long for the insulting ad to stir up controversy online from both men and women. Many claimed that the campaign shames women, and measures masculinity by body hair.

In response to the backlash, Veet released the following statement on their Facebook page:
Hi…this is the Veet marketing team in the US. We just wanted to let everyone know, we get it – we’re women too. This idea came from women who told us that at the first hint of stubble, they felt like “dudes.” It was really simple and funny, we thought. To be honest, the 3 of us could really relate to these real-life moments and they made us laugh. Not everyone appreciated our sense of humor. We know that women define femininity in different ways. Veet helps those who choose to stay smooth. Our intention was never, ever, to offend anyone, so we decided to rethink our campaign and remove those clips. Thank you for letting us know how you feel.
The ads have also been removed from Veet's YouTube page and website, but you can still view the whole thing through Google's cache.