Introducing Bubl Tap, a new Russian educational app developed by studio Bubl. The idea behind it was to create an environment for kids to explore and play with while rewarding them for their attentiveness. Here's a look at how it works:



The designers behind Bubl Tap claims the product was intended teach babies how "the analog world works". As Bubl's CEO Oleg Stavitsky explains:
“There's science and research behind it: actually, small babies' vision works that way that they better perceive contrast colors and clean geometric shapes,”

“And we gently introduce sound and interactivity to that equation, having them see the connection between form, shape, sound, and action. Our apps stimulate creativity, they're not mindless entertainment.”
The concept might seem intriguing enough, but the American Academy of Pediatrics still recommends that parents keep children under two years of age away from screens. The fact is that the real world is grounded in real objects that operate with real physics, and not just something that app developers think they can emulate through code.