Even adults struggle with comprehending how online advertising works, so you really can't expect kids to know any better. To help them resist the temptation of clicking on suspicious pop-up ads, you can show them this two-and-a-half minute animation done by by illustrator Dominic Owen and animator Will Samuel.

Commissioned by the Internet Advertising Bureau in the U.K., the clip teaches kids about the perils of Internet ads. Plus, who can resist a fun lesson that features cats on skateboards?