The New Universal Studios Ad Looks Very Familiar... [VIDEO]
Jan 24, 2014 19:23
Universal Orlando has just released their first ad for 2014, The premise revolves around a sullen teen who appears detached during a family get-together, spending all her time on her cellphone. In the end, the teen was actually busy recording all the events for posterity and that she did indeed enjoy the experience after all.
If that premise sounds all too familiar, that's probably because it's also eerily similar to the creative concept behind Apple's "Misunderstood" holiday ad:
YouTube commenters were the first to notice the similarity, and are now accusing Universal of ripping off Apple's idea.
But did Universal really rip off Apple? A Universal rep defended the ad by saying that the company had tested the concept for the spot in July before shooting the ad in October 2013. That's a full two months BEFORE Apple's ad even premiered:
"The idea of a teen spending time on a cell phone is not original he says...We're happy to be in such good company."
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