It takes a lot of guts to pose for the camera while wearing lingerie, especially when women are constantly being bombarded by images of "perfect women" posing in their skivvies.

But American Eagle lingerie brand Aerie has decided to introduce a new ad campaign that will actually focus on featuring models without airbrushing—tattoos and all. And we're loving the results!



Brand representative Jenny Altman has also confirmed with Good Morning America that they've decided there will be "no more retouching our girls and no more supermodels." So kudos to American Eagle for promoting more realistic standards for its teenage customers.