This may actually taste good, since Hershey's makes pretty damn good chocolate. They will now compete with Nutella. The company has announced their own line of spreadable chocolate wonders.

It will come in three varieties: chocolate, chocolate with almond, and chocolate with hazelnut. Via FoxNews:
Over the past five years, sales of Nutella in the U.S. have more than tripled to $240.4 million, according to market researcher Euromonitor International.

Hershey's is trying to take a bite out of that through America's love of snacks.

"The average American snacks more than two times a day and what better way to transform everyday snacks into delicious treats, than with the genuine chocolate flavor that only Hershey can deliver," said a spokeswoman for Hershey's in a press release.

A Hershey statement also suggested pairings with pineapples and pickles.