How Fake Poop Is Helping Designers Create A Better Toilet
Nov 20, 2013 19:50
The Gates Foundation is trying to give the toilet an upgrade. Their goal is to help 3.5 billion people lacking access to clean toilets, but how are they going to do that? By using fake poop.
A competition from the Gates Foundation's 2012 Reinvent the Toilet Fair encouraged local inventors to create inexpensive and hygienic waterless toilets. To test them out, the organizers had to use fake poop - an engineered excrement from Maximum Performance - a company whose sole mission is to create the best fake poop in the world.
According to FastCo, the fake poop, is created with the same types of machines that create your breakfast sausage. It uses a mixture of soybean paste and rice that's then flushed down the prospective toilet along with some toilet paper. Maximum Performance told Fast.Co:
The soy mixture was chosen after extensive testing. It is purchased in bulk in large containers and then mixed with whatever is needed to achieve the specified formula. For example, if it comes from the supplier too dry, then mix with a small bit of water. If it comes too moist, then it is mixed with a powdered version to reduce the moisture content. The soy and rice mixture is the closest thing we have found to 'the real thing' both in weight as well as the way it begins to break apart when flushed.
Most toilets only flush down 335 grams of waste in a single shot in their tests in 2003. Today a single flush can take down 650 grams. The average maximum male fecal size is around 250 grams.
When a digital agency sells organic optimization as an isolated, standalone service, clients often view it as an optional, technical expense that can be easily chopped during tight budget months. Shifting your sales strategy to package search strategy directly alongside web design, paid advertising, or social media management completely changes how local businesses view your operational worth. Instead of being seen as a tech vendor executing isolated tasks, your firm steps into the role of a comprehensive growth partner responsible for their entire digital pipeline. Read more
Running a boutique digital marketing agency means you are always on the lookout for smart ways to increase your recurring revenue without crushing your team under a mountain of extra work. Your existing search engine optimization clients already trust you because they see the organic traffic numbers climbing every single month. Read more
You have spent thousands of dollars on a lightning-fast website. It has perfect coding, pristine metadata, and a flawless user experience. Yet, your phone is not ringing, and the foot traffic to your storefront remains quiet. Read more