Google has touched almost every area of business already. From the Internet to navigation to gadgets and more. This time, they're going to take on death.
The search giant is forming a new company called Calico. It will be charged with extending the human life span.
The initiative, announced in a
Time cover story, will be run by Arthur Levinson, former CEO of Genentech, who is also an investor and the chairman of Apple.
Google CEO Larry Page characterized Calico as a moonshot, along the lines of Google's self-driven cars saying "It takes 10 or 20 years to go from an idea to something being real," Page explained. "Health care is certainly one of those areas. We should shoot for the things that are really, really important, so 10 or 20 years from now we have those things done.”
Google has dabbled in health before with Google Health - its effort to digitize personal health record services but was shuttered in 2011.
What do you think of Google's new initiative? Do you want to live longer? The question is rhetorical.