If you have ever wondered how people from different geographical regions visit your website, you are most likely familiar with this concept known as IP geolocation databases. However, do you have a solid understanding about them. IP address databases provide a variety of features. For this reason, it might be tough to fully understand the value they can bring to your website.

In this short article, you will receive a highlight on what these databases are, the features they offer, and how you can utilize them to boost the quality as well as customize your website content to a specific location.

What are IP location databases?

An IP geolocation database enables you to determine the location of whoever visits your website. These IP address databases contain the geographic coordinates of a specific IP address. Therefore, whenever you look up an IP address, you will receive the latitude and longitude pair of coordinates that comprise the “origin” of that specific address. Though you might not essentially get the precise location of the visitor, but you receive the location of the electronic or computer access point that they are utilizing to access your website.

IP databases are normally created and maintained by a third party, thus the location information for whichever IP address can only be as good as the IT company that manages that data. Other firms acquire their data via data mining, while others attain more accurate data through polling users. Based on the type of provider you are working with; the data you receive could have been collected through either method.

How can these databases be used for regional content customization?

Now that you have an overview of what IP geolocation information is, you might wonder, what are they used for? The following are some of the key uses of these databases and how your website can benefit from them.

Regional specific content customization

This is essentially the most common use of IP geolocation data. Such actions might entail adjusting the currency on pricing pages and even displaying the correct options to a user within a drop-down menu. It is highly essential to display the right content to your visitors if it differs from one region to another. For instance, if you host a service that provides people with maps showing the nearest local emergency rooms, it is imperative to have the precise location information based on a visitor’s IP address.

Region specific landing pages

If your business intends to know a visitor’s location in order to display the most relevant information around your products and services, you need a geolocation database that provides the most accurate information. This is an effective method of getting the location of your visitor and altering the page(s) that they get to view.

Serving targeted ads

Through location information, you can send targeted ads to visitors in order to boost your revenue. Some Ad networks the likes of Google AdSense normally do this on their own. However, if you want to enhance your native ads and offer this functionality to advertisers, then an IP geolocation service is among the best ways to get things done.

Traffic logs

In case you frequently store web logs and would like to obtain more data from them, an IP geolocation data service can immensely assist. You can use such a service to create dashboards that give you more information on where your visitors originate from. It can also be used to show where login attempts have been made.

Regional Content restriction

In case your website provides licensed content, it might be crucial to the legality and health of your business to ensure that you only provide content to regions in which you have made the requisite agreements and arrangements.

The above mentioned are some of the most common uses of geolocation data. For the best geolocation data, opt for DB-IP. You can visit its website at https://db-ip.com/ for more information.