After scoring CF deals with LG and K-Swiss, f(x) has now been selected to be the new face for an online shopping mall for a year.

The online auction mall director stated ‘f(x) was selected due to their emerging fashion icon status. Their contemporary fashion and style is expected to help promote the image of the aucion mall.’

f(x)’s bright and youthful image will be used as the strategy to boost the fashion and products for younger target market.

All activities with the shopping mall will start in November.

cr: spazzwithme