The Jay Effect delays a brand launching?

How high can the Jay Effect reach? Park Jaebum's Youtube videos record 7 million monthly views with 5 million channel views alone. Such a phenomenon is because of Jaebum's fandom, creating what is now known as the Jay Effect. 

Recently, the Jay Effect even delayed the launching of a brand. On the morning of the 24th, Jaebum tweeted "whatchyall know about this faddyrobot son!! Chillin," arousing the curiosities of his fans. 

Fans flocked to the test site of the brand that had not even opened yet. Korean, Chinese, and Taiwanese, and other Jay fans flooded the server, causing it to go down within minutes. 

FADDYROBOT is a character content company's new fashion brand preparing to launch with LA, America's fashion major multishop, ATTIC. 

Brand director Eddie k'Dee presented Jaebum with a personal gift. Word got out before the brand's official launch and curious fans flocked to the official homepage and shopping mall, causing the server to crash for 5 hours. An associate of the company commented that they will be delaying the brand launching by a week because of the event.

 CREDITS : NEWDAILY (SOURCE); hazyfiasco@2ONEDAY.COM (TRANS)