Opening up their first clothing store in South Korea, Levi’s new denim line, dENiZEN Jeans, has chosen Park Jaebeom as the new face for their line. Check out a behind the scenes look with the b-boy star as he poses for the camera.

Jaebeom’s endorsement for dENiZEN has been a great success as the store announced that Jaebeom had increased their expected sales by seven times. Wearing casual and comfortable clothing for the shoots, it’s a style that everyone can wear without experiencing discomfort.

Watch below and hear what everyone had to say about working with Jaebeom:

Meanwhile, Jaebeom is set to return to South Korea early next week to kick off his Asian fan tour.

Videos: dENiZENfromlevis@youtube.com + jambluesky@youtube.com
Written by wonderwonders@kpoplive.com