Hallyu (Korean wave) is now advancing into the food sector in Japan. Korean stars who endorse food products seem to have also captured the taste of Japanese consumers.

The ice cream brand, which BIGBANG endorsed last year from November to December, has received great popularity. The products were initially only planned to be sold online as a "special edition" but after selling over 10,000 in just a month (to be exact, 22 days), the company decided to also offer them in their offline store.

A staff from Marvelous Cream said, "This 5-piece ice cream cake set costs ¥ 2,300 (31,000 won). Even though it is a bit expensive, it was still a big hit to our customers."

[Omitted parts not related to BIGBANG]

Source: Yahoo / AsiaE
Translations by Rice