On the 19th of August, Girls’ Generation was officially appointed as the new ambassadors of the “2010-2012 Visit Korea Year” at the Crystal Ballroom at Lotte Hotel. At the press conference, they were presented with a token of appreciation from the Visit Korea Year Committee, and they will be working alongside Bae YongJoon, Kim Yuna and the cartoon character, Pororo to further promote the attractions of South Korea.



When asked how they felt about being appointed as the new ambassadors, Girls’ Generation said, “We are incredibly honored to be appointed as the new ambassadors of this campaign, and we will use this opportunity to spread the Korean culture overseas. Also, since the Hallyu Wave is centered on K-Pop, we feel that as singers, we should do our part in helping to promote Korea.” They went on to say that, “While promoting overseas, we realized that fans were singing along to our Korean songs and that a lot of them were also learning the Korean language. Because of that, we realized just how important our image is.”

A representative of the committee mentioned, “Recently, K-Pop has been spreading all over the world. We hope that by appointing Girls’ Generation, the stars leading the Hallyu Wave, as our ambassadors, Korea’s tourism will improve and more people will know about our culture.”

Watch the clip below for a short footage from the press conference!



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