IU is starting the year with left and right endorsement deals from various brands and this time, she has been chosen to be the model of cosmetics brand "The Saem" and photo's from her recent photo shoot for the CF has been revealed.

For the photo shoot IU showed off her charming personality and graced the photo shoot with her cute and feminine charm. Despite her busy schedule, IU still has milky white and blemish free skin. When the photo shoot started, IU showed various poses and expressions and showed off her confidence which impressed the director and staff.

IU has been very busy since the start of the year, aside from endorsement deals she is also preparing for her debut in Japan which is scheduled this coming March.

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