Super Junior’s Choi Siwon has become the model for Maeil’s coffee brand, Caffe Latte.

On May 17th, SM Entertainment revealed that Choi Siwon has signed a new endorsement deal with Caffe Latte. A representative for Caffe Latte stated, “We decided that Super Junior member Choi Siwon, the leader of the global Hallyu boom, would fit well with the leading coffee brand Caffe Latte. We expect that the strong yet smooth image of Choi Siwon will appropriately emphasize the positive characteristics of the brand.”

Despite Choi Siwon’s packed schedule, he took some time out to participate in the recent CF shoot. It is said that at the filming, Choi Siwon was proactive and polite, earning compliments from those that worked with him.

Siwon’s commercials for Caffe Latte will begin its television rotation at the end of May.

Source: Nate