Singer BoA has been chosen as the endorsement model of the beauty and cosmetics brand Missha.

On November 6, Missha announced that they had selected BoA as their new representative and shot her first advertisement. BoA glows with her flawless, milky skin on an advertisement for the best selling item, ‘Night Repair Science Activator Ample’.

A representative for Missha stated, “BoA showed off her elegant and luxurious image in an artistic way. The public will be impressed by her goddess like appearance.”

Meanwhile, BoA previously served as Missha’s model from 2003 through 2006.