British weekly magazine The Economist has featured girl group Crayon Pop’s success story in its latest issue.

Recently, the magazine released a special article about the girl group stating, “Crayon Pop are not a typical K-pop outfit. They look goofy rather than glamorous, like kid sisters not dream dates, and prefer plimsolls to stilettos. More importantly, they do not belong to one of the triumvirate of management companies that dominate the K-pop empire.”

The magazine analyzes the secret of success of Crayon Pop which was viewed as being different from that of other Korean girl groups. Instead of following “the basic formula” where “performers train for three years or more before making their debut”, Crayon Pop took a different strategy.

Unlike the big firms, Chrome Entertainment did not have enough staff, money or time so they could not afford to perfect its product before launching it. “Crayon Pop’s early performances amounted to beta-tests of their ideas. But that may be part of their charm”, pointed out the Economist.


Meanwhile, Crayon Pop is releasing carol song at the end of November to greet fans for Christmas season.

Read the full article here.