Lee Kwang Soo has been chosen as the new face for global mobile messenger LINE in Malaysia.

King Kong Entertainment announced the news about Lee Kwang Soo endorsing for LINE Malaysia today on April 14th. LINE Malaysia also said that with the star being their new model, they are expected to put a further acceleration in the marketing by launching LINE mileage program with lifestyle brands including Starbuck, Chatime and Caltex.

The manager of LINE Malaysia said,"Through actor Lee Kwang Soo, who has received a lot of love in Asia, we're glad to present the LINE mileage program, which will provide special benefits for our users".

Lee Kwang Soo also said,"I'm very happy to greet Malaysia fans through LINE Malaysia. I hope that many users will be happily receive the benefits through LINE mileage program".