Aston Martin has plans to revive the Lagonda nameplate with a new sports sedan. The automaker says that it is "the stunning luxury super saloon revives the Lagonda ethos of ‘the finest of fast cars’ and will be offered exclusively in the Middle East, as a result of specific market demand."

It will be hand built at the brand's facilities in Gaydon, UK.

Aston Martin Design Director Marek Reichman commented:

"The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalization."

"It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate," he said.